Inc. column: Forget Self-Help Books: Here's Why You Need a Theme Song to Be More Successful

In my second column for Inc., I wrote about theme songs. I love theme songs so much that I collect them.

An excerpt: 

"What's your theme song?

That's one of my favorite questions to ask people -- friends, clients, sources I'm interviewing for stories, gym rats who come to the fitness classes I teach in my side gig. If you don't have one, you need one. Theme songs do your career and your soul some good. More on that later.

You can learn a lot about people based on whether they have an anthem and what it is. Picture my gym friend Bob. Bob is a fierce criminal defense attorney who also tears it up in the spin room. He has a quick response to my theme song query.

"I play 'London Calling' by The Clash on the first morning of every trial," Bob tells me. "The driving beat, the howls and the lyric 'now war is declared, and battle come down' all get my mind in the right frame. I usually play a different Clash song every other morning of trial, but 'London Calling' has to be the first day."

You can see Bob clearly, right?

Professionally speaking, there are theme songs for every occasion -- the powerful anthem before a big client meeting, the pick-me-up for when you hate your job or your boss, the victory dance song for when you score a big win, the ballad that's a balm after a long day."

 Click here or the images above to read the full column.

My Inc. debut: The power of self affirmations

A couple months ago, an editor friend working at Inc. sent me a LinkedIn message. Would I like to be an Inc. columnist, she asked. Heck, yeah! I love writing. It is my first love. But because I spend so much of my time writing for clients, I often don't write for me. Signing of for a regular column is scary though. Will I have time? Will I have something to say? What if I run out of ideas.

Perhaps I need a pep talk. A self pep talk. "Amy you got this."

In fact, my debut column is about the power of talking yourself up.

The Gaston Gazette features Monarch

I love it when the people and organizations I work with have a good story. What's better is when they have lots of good stories. Take Monarch, a not-for-profit organization that provides support across North Carolina to thousands of people with intellectual and developmental disabilities, mental illness and substance use disorders.

The Gaston Gazette featured Monarch in the story, "Lincoln woman turns her life around." This is the story of Patricia Ghostly, a recent high school graduate, who has battled depression and some tough life circumstances. She turned to Monarch for help. Monarch responded by linking her with Danielle Earl, an individual placement support and the supported employment team lead in Gaston, Lincoln and Cleveland counties for the organization. Earl helped Ghostly find her very first job. How cool is that?

 

 

 

What's your story?

People often ask what I do best. My answer: Write. Tell stories. Connect stories of fabulous people to audiences who matter to them.

That's the energy that fuels my business. Storytelling is what I did during journalism school and post college — first as a reporter and then as a corporate PR professional. It’s what I did in high school while at journalism camp (yes, there's such a thing!) and on the speech and debate team.

Write. Tell stories. Connect stories. 

A visual reminder sits on my desk: a photo from Christmas Day 1979. My sister Cristy and I are wearing pink fleece footed pajamas. I'm hoisting my prized gift, a typewriter.

Amy-George-PR-Public-Relations-Agency-Charlotte-NC-communications

Many years later, I still remember how surprised I was as I hadn't asked Santa for a typewriter. I wasn't a big Santa fan after he once mistook me for a boy thanks to the wonderful 1970s bowl haircut my mother inflicted upon me. But that's another story. I had told my mom that my classroom had a typewriter for playtime, but it was always in use by my classmates. Little did I know that this was perhaps my first experience in telling a story that got others to listen, care and take action. (Thanks, Mom.)

What are you good at? What’s your story?