Public Relations

Our public relations company is comprised of a team of newsroom and agency alumni who help identify the newsworthy stories and story sources you and your organization should be spotlighting. We get those stories and you ready for prime time. (It’s called media training.) And then we get those stories out there by connecting you with the right media outlets and reporters – the voices your target audience is already reading, tuning into and following. 

Cultivating relationships with journalists who cover your industry pays dividends. And it can happen anytime. In fact, our clients have remarked on how fast their stories go from semi-formed ideas to full-fledged, real-life articles and broadcasts.

But there’s more to public relations than just the media relations. We use our news sense and news judgment to help you build credibility and visibility beyond the news outlets. Think employee communication, change management communication, executive communication, investor communication. We help clients craft stories and story plans for all their audiences. 


Our clients have been featured in top outlets like The Associated Press, Bloomberg, The New York Times, People, Real Simple, USA Today, The Washington Post and more. Our clients have had bylined articles and columns (that we wrote for them) published in The Charlotte Observer, Kiplinger, The Washington Post and more.


We don’t think you should wait until you have a product to launch or service to offer to establish a media presence.

Is PR Right for Your Business?

  • "For years, Amy George has helped me tell my career story and communicate my subject matter expertise with media outlets my audience relies on and trusts. She took a real interest in me and my stories – and that made all the difference."

    -Ann Miletti, Chief Diversity Officer and Head of Fundamental Equity, Allspring Global Investments

  • "By George has truly captured my voice in crafting messaging from my CEO seat. Based on the feedback I receive; they are spot on in creation and delivery of the messages I want to convey."

    Bill Partin, President and CEO, Sharonview Federal Credit Union, Fort Mill, SC

Frequently Asked Questions

What can By George do for my business?

We will uncover the stories you have to tell and the storytellers you have to tell them. You'll be amazed at how many stories you have hidden in plain sight. We’ll prepare you for media interviews and appearances. Everything is customized based on what makes sense for YOU. We will keep finding and placing stories that capture the attention of your audience and keep the focus on you.

How do you do this?

We’ll get to know not just your marketing team, but your senior leadership. We have extensive experience interviewing leaders in the C-suite, so don’t worry about putting them in our hands. We’ll also work some magic that you might not expect: talking with people throughout your company who are making things happen. You’d be surprised how many untold stories you have to tell … and must tell.

How do you measure success?

Measuring the success of PR is more art than science, but we’ll provide media reports that put your wins in context. The real barometer, though, will be the feedback you get. We can’t wait to hear how your phone is ringing more, your email box is full, your website is getting more hits than before, your LinkedIn page is getting seen, and people are talking about seeing you or your business in the news.

Don’t keep your stories waiting.

It’s our passion, By George. Now let’s make it happen.