Crisis Communication
Crisis communication starts before anything bad – in your organization, your industry, or the world – ever happens.
We help you create and maintain an up-to-date crisis communications plan. And we train your teams on that crisis plan. Planning is essential, crises unfurl rapidly and there isn’t much time to consider what to say or not say, tweet or not tweet … to all of your audiences.
Of course, if a crisis emerges and you have no plan, we will dive in and handle it and then help you get ahead if (knock on wood) there is any future issues.
HOW WE CAN HELP
OUR CRISIS AND COMMUNICATION PROCESS
What to expect
Plan
Whether you are in the throes of a crisis, anticipating an issue or planning ahead, we set out by drafting a plan of attack. What’s our message? What facts do we have to support our case?
Implement
We implement the plan and adjust as needed, so in essence the planning is ongoing. We might identify a a better way to convey the message and protect your brand’s reputation.
Review
If you’re planning ahead, we will practice your plan. If we just guided you through the throes of a crisis, we will review what worked and what we’d do differently next time.
Let’s be real, this isn’t work you will ever want to do. And a crisis might never rock your world.
But if or when it goes down, you will be glad you planned for it and that you know what to do – or what not to do.
It’s always a good time to plan ahead.
MEET THE BY GEORGE TEAM
During an emergency, a rapid response helps you regain some control. It inspires confidence. On the flip side, saying or doing the wrong thing can damage your organization’s reputation for a long, long time. Reputation is everything. Don’t worry. Our newsrooms and corporate communications departments trained us for this moment. We will help you get “ahead of the story” and be better prepared next time.
Your Crisis Communication Experts
FEATURED CASE STUDY
A Crisis with Crock-Pot
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When the post-Super Bowl episode of NBC hit drama “This Is Us” revealed that its beloved patriarch, Jack, died in a house fire caused by a Crock-Pot, the internet lit up. Consumers were threatening to throw out their slowcookers. And Crock-Pot found it had to respond to the crisis, with sensitivity and hard facts … and fast.
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If something as functional yet ordinary as Crock-Pot can land in hot water, anyone or anything can. You have to be prepared with a crisis PR plan.
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This was Amy George’s most read Inc. Online column of all time. It was a near-viral sensation.
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“By George guided us through a potential issue — that as a result never became an issue.”
-JENNIFER BARTSCHT, CMO, ThriveMore
FAQs
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A crisis is anything that you weren’t expecting — within your company or industry or in the larger community or world — and that requires a swift public response. It could even be an opportunity that needs careful consideration. Anything that could affect your reputation, your ability to serve customers or even the perception of your brand requires planning to address properly. We’ll make sure you know the right things to say and do – and what to avoid.
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In short, whatever the situation calls for. We’ll provide crisis communication planning, crisis communications pieces (e.g., FAQs, talking points and more) and training to you and your team. We will advise you on how to write and speak concisely on the issues at hand and guide you every step of the way. We can work with your existing teams, or we can be your crisis management team.
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Existing clients can elect to include crisis coverage or add it on at any time. But you can also hire us solely for help during a crisis. We think that once you work with us, though, you’ll want to sign on for a more complete PR package.
DON’T KEEP YOUR STORIES WAITING.