Pitch Smarter.
Land Better Stories.
Build a System That Lasts.
Most organizations don’t struggle because they lack stories.
They struggle because pitching stories requires entirely different skills than marketing.
Pitch Perfect is a three-month PR pitch consulting program designed for in-house teams, nonprofits and consultants who want to improve their media outreach strategy without hiring a full-time PR agency.
This program helps your team learn how to pitch compelling, must-cover stories to reporters, refine story angles and create a repeatable earned-media system that works long after the engagement ends.
If your stories deserve more than a “thanks but no thanks” — or worse, radio silence — Pitch Perfect brings clarity, structure, and newsroom insight to your pitching process.
Why Pitching Feels Hard (Even When You’re Good at Marketing)
Marketing and pitching are not the same tune.
A beautiful campaign isn’t automatically a news story.
A strong brand voice doesn’t guarantee a strong subject line.
And “We’d love to share…” is not a compelling opener.
Pitch Perfect bridges the gap between good storytelling and newsworthy storytelling — helping your team understand how reporters think, what they look for, and how to present stories in a way that gets real responses.
This isn’t theory.
It’s practical, hands-on PR training for teams, guided by a former journalist with a trained editorial ear.
Is Pitch Perfect For You?
Pitch Perfect is designed for organizations that already have momentum — and want more visibility to match it.
Nonprofits and mission-driven organizations
You have a marketing or communications team, but no in-house PR expert. Pitch Perfect builds that capability internally.
In-house teams, consultants and experts
You have a strong following, solid content, and a clear point of view — now it’s time to get in the news, on stages and in industry conversations.
Teams tired of guessing
You’re sending pitches, but you’re unsure what’s working, what’s falling flat, or how to improve consistently.
Is Pitch Perfect for you?
If earned media, credibility and thought leadership are part of your growth strategy, this program helps you get there — quickly and repeatedly.
How Pitch Perfect Works
A focused, three-month consulting sprint
MONTH 1 - Foundation + First Wins
Focus: Evaluate what you’ve done, where you’re going, and which stories deserve the spotlight.
-> Audit past pitching efforts (wins, misses, outlets, angles)
-> Build a Story Bank of 10–20 pitch-ready ideas
-> Create an Outlet Map by story type
-> Learn what makes a pitch work — and what makes one fall flat
-> Expert feedback, evaluation, and editing of two new pitches
Outcome: Two elevated, ready-to-send pitches and a clear foundation for smarter pitching.
MONTH 2 - Sharpen the Pitch
Focus: Strengthen clarity, tone, structure, and outlet alignment.
-> Subject-line development (5+ options per pitch)
-> Match message → outlet (TV, digital, print, podcasts)
-> Assess visuals, sources, quotes, and spokespeople
-> Expert feedback, evaluation, and editing of two additional pitches
Outcome: Two polished, press-ready pitches and a sharper editorial instinct.
MONTH 3 - Follow-Up, Refinement + Systemizing
Focus: Build a repeatable internal pitch process your team can run with confidence.
-> Follow-up ladder (timing + messaging)
-> Objection handling (“not news,” “too salesy,” “already covered”)
-> When to pivot and how to re-angle stories
-> Build your Media Contact Database
-> Reporter-call role-play (practice before the live performance)
-> KPI review and “keep/kill/change” plan
-> Expert feedback, evaluation, and editing of two final pitches
Outcome: A confident, sustainable pitching system your team can use long-term.pitching.
Bonus: Evergreen Tools Your Team Keeps
Pitch Perfect includes a complete internal pitching toolkit:
Anatomy of a Pitch Guide©
Outlet Mapping Guide©
Pitch Follow-Up Ladder©
Pitch Objection Bank + Responses©
Subject Line Cheat Sheet©
PLUS a Pitch Perfect Tracker© including:
- Media Contact Database
- KPI + Metrics
- Story Bank
- Pitch Tracker
These tools support ongoing pitching long after the program ends.
What’s the Difference?
DIY
PR Agency
Pitch Perfect
Mid-range, Fixed
Upfront Costs
Low
High, Retainer
Skill Building
❌ No
❌ No
✅ Yes
Internal System
❌ No
❌ No
✅ Yes
Long-Term Dependency
❌ Guessing
⚠️ Variable, Yes
✅ None
✅ Agency
PR Expertise
❌ Little to None
✅ Former Journalist
⚠️ Variable
Speed to Results
❌ Slow
✅ Fast, Focused
Teams Ready to Pitch Smarter
Best For
Trial-and-Error
Large Budgets
What to Expect
Two 60-minute consulting sessions per month
Strategy, pitch editing, and real-time feedback.
Guided work between sessions
Clear assignments so your team always knows what to do next.
Email access for quick questions
Support without losing momentum.
Six refined pitches in 90 days
A complete set of stronger story opportunities.
Training — not outsourced PR
Pitch Perfect builds internal capability. Your team learns how to run the process themselves.
Bottom line:
DIY wastes time.
Agencies can cost you control and flexibility.
Pitch Perfect builds capability — and fast.
Investment
Pitch Perfect — 3-Month PR Pitch Consulting Program
$3,000 per month
$9,000 total investment
This is not a course.
Not a template dump.
Not outsourced PR.
It’s hands-on media pitch consulting that gives your team the clarity, confidence and structure to earn coverage intentionally and repeatedly.
Ready to Get Your Pitches in Tune?
You already have the stories.
Pitch Perfect gives your team the strategy and newsroom insight to help you share your stories with your audience.
Spots are intentionally limited. Apply today.